Go Beyond Foundation

Picking out the right foundation is more complicated than ever before.

So many beauty brands are shouting from the rooftops about extensive shade ranges, but this is only creating confusion: “What’s my undertone?” “Do I need a different foundation for summer and winter?” “What do I do when I have no interest in trying makeup in a store where other people have touched it?”


We were so inundated with these stories in our 2021 survey* that we had to act: a whopping 80% of our participants agreed that foundation is the hardest product to buy online. 

So what did we do?

A weightless complexion enhancing powder available in just 5 shade ranges. We tested (and tested!) these ranges in partnership with a comprehensive skintone panel representing all phototypes (think – a beautiful range of skintones with plenty of variety). The result? 94% confirmed that our ranges were adaptable to all of their skin tones.
That’s amazing! It means you can quickly make your shade selection without second guessing yourself.
So, no more worrying about undertones or tiny nuances of shades – which hope will be welcome news for you, as well as our survey respondents, 74% of whom cited that the most difficult element is judging foundation color grades from their screen or device, and the 63% of customers who have thrown away, given away, or hidden away makeup bought online – we say ‘no thank you’ to waste and ‘yes please’ to an enhanced complexion!
*Study: Survey of 2,000 US adults by 4-Media